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US Consumers Look Forward To Holiday Shopping

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By: TOM BRANNA

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By the slimmest majority (51%), US consumers say they have already made their holiday shopping plans this year and will be buying gifts with cash that they have set aside specifically for the holidays, according to Accenture’s annual consumer holiday shopping study. The Accenture Holiday Shopping Survey shows that consumers are expected to spend an average of $582 on holiday shopping this season, and 23% plan to spend more than $750. Moreover, 52% expect to increase their spending by $250 or mo...

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